What is nudge meaning?

Nudge is a term used in behavioral economics and refers to any positive reinforcement or subtle suggestion that influences the behavior or decision-making of an individual or group. It is a gentle encouragement that is designed to promote a specific action or behavior without restricting personal freedom or autonomy. Nudge theory suggests that individuals can be guided towards making better decisions and choices by using positive cues and indirect suggestions, rather than imposing regulations or rules. This approach is based on the idea that people are more likely to make beneficial decisions if it is easy and effortless to do so. Nudge can be applied in various settings, such as public policy, marketing, and education, to encourage people to adopt healthier, sustainable, or ethical behaviors.